SHOT BY ITALIAN PHOTOGRAPHER GUEN FIORI AND STARRING AMERICAN IT GIRL ALANA CHAMPION, THIS CAMPAIGN’S MOOD IS CINEMATIC AND PLAYFUL, WITH A SUBTLE NOD TO 70S FRENCH CINEMA.MOVING THROUGH THE STREETS OF PARIS, THE CAMERA CATCHES MOMENTS AS THEY PASS.UNFORCED, IN MOTION, ALIVE.

EVERYDAY PARIS COMES INTO FRAME. GRAFFITI-LINED WALLS, A VINTAGE SILVER CAR, STREET CORNERS WITH A LIVED-IN FEEL, PASSERSBY MID-CONVERSATION. THE CITY AS IT IS.

THE NEW SOFTIE MINI AND SOFTIE HOBO APPEAR FOR THE FIRST TIME, ALONGSIDE AN EXPANDED RANGE OF MATERIALS AND COLORS ACROSS THE SOFTIE LINE. BOSTON AND TOTE STYLES MOVE
THROUGH THE SAME RHYTHM, CARRIED WITHOUT PAUSE.

A LIGHTNESS RUNS THROUGH IT. EASY, PLAYFUL, SELF-POSSESSED.